HOMES IN YOUR TOWN
Your Town Advisor
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Stealth Marketing We operate over the www.multiplewebsiteservice.com and all these domains create traffic.
You may have heard about stealth marketing, but what does it mean? What is a stealth site and how does that fit into your business model? In today's digital age more and more home buyers and sellers know they can find the information they are looking for on the Internet by themselves. In response to that need, websites are popping up that provide the information buyers and sellers seek. This phenomenon is a lead generation opportunity for somebody, and it might as well be you! Unbranded or stealth sites You might think you can't compete with Realtor.com, Zillow, and others. But as a successful real estate agent, you have access to all kinds of useful information that can help your buyers and sellers make wise decisions, not the least of which is local market knowledge and experience. You just need the opportunity to present it to them. The challenge is that most internet home buyers and sellers are not ready to establish a business relationship with an agent during the information gathering phase of their process. They are afraid of being boxed in, or hassled by an agent and therefore will avoid calling or being called. That's where stealth sites are an incredible addition to your marketing arsenal. HomesinYourTown.com is the undisputed leader in stealth site marketing and lead generation. Stealth sites, or "unbranded" sites, feature the services you can provide rather than emphasizing your branding. Examples include a free CMA, email home search, short sale information, and the like. The offer of information without a lot of brand hype is attractive to these internet shoppers and is a powerful lead generation tool. If you want to build your business over the long haul, stealth site marketing from HomesinYourTown.com is a proven and cost-effective method The Most Affordable, Powerful and yet Simple to Use Real Estate Lead Generation System Available With 93% of today's buyers and sellers using the internet as their starting point, the HomesinYourTown Lead System provides the free tools and services that they are looking for. Many of these buyers and sellers come online to do their own research looking for specific information and want access to professional real estate tools before ever contacting an agent. Why shouldn't you be the one that they end up working with? Go to www.google.com and type "homesinprinceton.com", see the placement? We know what Buyers type into the search engines and have optimized all our sites to rank highly in YOUR local market. With the HomesinYourTown Lead system, you can provide these potential buyers and sellers with free and easy real estate services to turn them into Your Clients. Your Stealth Websites Will Have Buyers and Sellers Filling Up Your Email Inbox Although you might already have a personal branded website, our Stealth Websites work completely different. They are setup for the sole purpose to collect fresh client leads. A branded website is mainly about you, your personal image, your company and what you can do for a client. However, our Stealth Websites focus on the free tools and services that you can give away to your visitor while you remain "stealth". Many buyers and sellers that choose to start their real estate search on their own may feel hesitant to share their information with an agent. But with our Stealth Websites, these visitors will be more than happy to share their information with you in exchange for your professional tools and services. Nothing New to Learn! Use the Powerful Tools You Already Know and Have Mastered Each HomesinYourTown Lead System features exclusive Stealth Websites with unique domains names that will help generate real estate leads for you. These Stealth Websites are integrated with the real estate tools that you already know and have access to. With your Realtor/MLS Association Board membership, you have access to some of the most powerful real estate tools available. Whether people want you to provide MLS Search access, provide an ongoing Properties by Email search or perform an Online CMA, you will be setup to gather these new buyer and seller leads like a Stealth Pro. Unlike other lead companies, the HomesinYourTown Lead System gives you complete marketing control which allows you to advertise your system anywhere you wish. Just imagine the boost your real estate business will receive using your new exclusive Lead System.
You can see why HomesinYourTown.com is the provider of the most affordable, powerful and yet simple to use real estate lead generation system available. Make sure you take a look at how HomesinYourTown.com compares to other lead generating companies by clicking here. Because HomesinYourTown only creates one exclusive Lead System per city, make sure you sign up before another agent in your city reserves your spot!
Localism - a fundamental building block of a successful web strategy that includes deploying a network of local websites based on natural type-in keywords – location, location, location. Stealth or unbranded websites are effective because they let you "fly under the consumer's radar." Internet buyers and sellers typically start their searches online before wanting to speak with an agent. During this “investigation phase,” they are looking for home value information as well as wanting to search listings. Stealth web sites enable them to get the information they are looking for without having to speak to an agent, yet provide leads for your automated follow-up system. A major shift has occurred recently in the way that consumers interact with the Internetand with each other – a popular term for this is “Localism”. Consumers are interested inknowing everything going on around them; news, events, friends, resources. As aresult, consumers naturally type in city modifiers as anchor text to their search. There are a number of elemental economic strategies that are dovetailing to supporthow information is organized around location and delivered to consumer audiences.These strategies focus on URL naming structures and tagging of information to allow forand produce location based results.Localism is a departure from the traditional brand-driven online strategy of“brandname.com”. Over time, some brand names die, but the consumer type-in of city and category on the Internet will not. Localism allows site owners to create an asset that is far stronger than their brand assetalone. This is a key understanding for real estate websites where half of every search containing the keyword real estate also contains a geographic modifier like a city name. To compete for local audience, companies are using local terms as anchor text rather than brand names to build a stronger online asset. With the evolution of the Internet, consumers are now searching for information and filtering that information by location. Advertising Strategies for Localism Online advertising is about to accelerate. Online advertising is less expensive than traditional media and increasingly effective due to combination of behavioral targeting and geographic targeting. Here the behavior is the consumers’ propensity to add a geographic modifier to the content they are seeking. Top online advertising channels like Google and Yahoo and others are expected to grow more than four times faster than the overall stock market. The shear volume growth of searches makes localism an important strategy. Conclusion The Internet has changed a lot since its inception. When corporations launched websites, it was an extension of their brick and mortar stores. Consumer online behavior is having a tremendous impact on those early strategies. Consumers want the Internet to be shaped around them – their preferences, their location. The web is no longer a driver of offline business. The web has become core to the business and offline activities support the online offering. Companies in real estate that are keen on winning with superior online strategies will focus on controlling the local landscape for property search with an excellent strategy of Localism. Real Estate Broker Agents, Mortgage Loan Officers Join Today |
